With just a few days left for the high-stakes West Bengal Assembly Elections, the BJP has unleashed a high-octane campaign focused on a surgical strategy to oust the ruling TMC. This time, the saffron camp is moving away from generic campaigning to a targeted “seat-specific” approach.

The party is doubling down on the 77 seats it won last time, while identifying key battlegrounds in South Bengal where the margin of defeat was thin. The biggest political move is the nomination of Suvendu Adhikari from two seats—Nandigram and Bhawanipore—directly challenging Mamata Banerjee on her home turf. Additionally, industrial belts like Asansol and Bankura, along with the 54 seats in North Bengal, remain top priorities.

To counter TMC’s popular ‘Lakshmi’s Bhandar’, BJP has promised the ‘Annapurna Bhandar’, offering ₹3000 monthly to women. They have also announced a ₹3000 unemployment allowance for the youth. By highlighting corruption issues in Kasba and Behala and strengthening the organization in Kolkata’s 11 seats, the BJP is leaving no stone unturned to secure a historic mandate in Bengal.