Ather Energy has sparked excitement in the EV market by announcing limited-time benefits of up to ₹20,000 on its flagship 450 Series and the family-focused Ather Rizta. This strategic move comes just ahead of the end of the financial year, making it the perfect window for commuters to switch to electric mobility at a significantly lower cost.

The star of the show, the Ather Rizta S, boasts an impressive IDC range of 123 km on a single charge. Designed with practicality in mind, it features a massive 34-liter under-seat storage—the largest in its segment—and a comfortable seat for the whole family. With a top speed of 80 km/h and a robust 2.9 kWh battery, it is ideal for urban daily use. Post-discount, the Rizta S is priced effectively at ₹1,04,758 (ex-showroom, Mumbai).

Breakdown of the ₹20,000 Benefit: Ather has structured the savings to provide maximum value to the buyer:

• Credit Card Discount: An instant off of ₹10,000 via partner bank credit cards.
• Direct Cash Discount: A flat reduction of ₹6,500 on the sticker price.
• Extended Warranty: A free components warranty worth ₹3,500 for long-term peace of mind.

In addition to these brand offers, buyers can still avail of the ₹5,000 cash subsidy under the government’s PM E-Drive Scheme. However, time is of the essence as both the corporate discounts and the government subsidy are set to expire on March 31, 2026. If you have been eyeing an Ather, this is the final opportunity to secure “sub-subsidy” rates before the inevitable price hike in April.