Bengaluru, 8 April 2025: In the era of online shopping, Swiggy Instamart, a fast delivery company, has introduced a new gift for its customers. Now you can get a discount of up to Rs 500 while shopping from this app of Swiggy. The company has launched its new feature ‘MaxSaver’, which has brought special relief to those who make big orders. The biggest thing? Even after taking this discount, your goods will be at your doorstep in just 10 minutes. But this offer is for a limited time, so let’s know how it will work for you.

What is ‘MaxSaver’ and how to get the benefit?

This new feature of Swiggy Instamart ‘MaxSaver’ is designed for those customers who like to shop more at once. This feature is automatically activated when your order is Rs 999 or more. However, there is a condition to this – this discount is available only to Swiggy’s BLCK members. That is, if you are a part of this premium membership, then you can save up to Rs 500 while purchasing goods in every category.

A spokesperson of the company said, “Our goal is to give a better experience to the customers. Through ‘MaxSaver’, we are not only giving an opportunity to save money, but are also encouraging big orders.” This facility has been started in more than 100 cities of the country, where Swiggy Instamart services are available.

New move in competition

This move is considered to be a part of Swiggy’s strategy to compete with its rival Zepto. Zepto recently tried to attract customers through its ‘SuperSaver’ feature, and now Swiggy has launched ‘MaxSaver’ in response. Both the companies want to strengthen their hold in the market on the basis of fast delivery and economical shopping.

The average order value on Swiggy Instamart has also seen an increase in the last few months. While it was earlier Rs 469, it has now reached Rs 534. Analysts believe that this figure can go up further with such offers. Rahul Mehta, a business expert, said, “This move by Swiggy clearly shows that the company is focusing on large orders and customer loyalty. This will not only increase their revenue, but will also strengthen the trust of users.” What is special for customers? The biggest advantage of ‘MaxSaver’ is that this discount applies to all categories – whether you buy grocery items, fresh fruits and vegetables or order household items. Also, Swiggy’s promise of fast delivery is also intact. Shalini Verma, a housewife from Delhi, said, “I order goods from Instamart every week. Hearing about the discount of Rs 500 and 10-minute delivery, I immediately placed the order. This is a saver of both time and money for me.” However, this offer is only for BLCK members, which means that if you are not yet a part of this membership, you will have to subscribe first to avail this. Ajay Singh, a Swiggy user, expressed some disappointment and said, “The offer is good, but should have been open to everyone. Still, I am considering taking the membership.”

Eyes on the market, Zepto’s preparation

In response to this initiative of Swiggy, Zepto has also started preparing to further improve its services. According to sources, Zepto may soon change its ‘SuperSaver’ offer so that customers get more attractive deals. This competition is going to make the online grocery market more exciting.

Industry experts say that ultimately customers will benefit from such competition. More discounts, faster delivery and better services – all these aspects will save both the pockets and time of the common people.

How to avail?

It is very easy to avail ‘MaxSaver’. Go to the Swiggy Instamart app, add your favourite items to the cart and at checkout, check if your order is more than Rs 999. If you are a BLCK member, the discount will be automatically applied. But hurry up, as this offer is for a limited time.
This new move by Swiggy is not only beneficial for customers, but also shows the growing ambition of the company. Now it remains to be seen how this strategy pays off in the market and how Zepto responds to it.