As the heat increases, the demand for various soft drinks in the Indian market increases. This time, soft drink manufacturer PepsiCo is planning to put Coca-Cola and Reliance’s Campa in the face of big competition. This international soft drink manufacturer has already taken several plans to increase its income from the Indian market.

PepsiCo is coming to show its game in the Indian market

According to PepsiCo’s India and South Asia CEO Jagrat Kotecha, PepsiCo is keen to double its income from the Indian market in the next five years. The importance of India in the international market is very significant for Pepsi. The company is also going to invest a lot of money to increase its income in the coming days.

Jagrat Kotecha also said that for PepsiCo, the Indian soft drinks market is one of the largest in the world. PepsiCo is going to open new plants in Uttar Pradesh and Assam to keep up with the demand for its products in the domestic market. PepsiCo is also planning to open two more new plants, one of which may be in South India.

According to Kotecha, ‘We believe that these new plants are going to play a very important role in the progress of the Pepsi market in India.’ Although not as large as in North America, Jagrat Kotecha also clarified that these new plants in India are going to take PepsiCo to new heights in the global market in the coming days.

Incidentally, after Reliance’s CampaCola entered the Indian soft drinks market, competition has increased among the country’s leading beverage companies like Coca-Cola and PepsiCo. CampaCola’s soft drinks in multiple flavors, which are much cheaper than the ‘established’ brands in the market, have already become quite popular among the countrymen. In this environment, PepsiCo is trying to move forward more strategically to grow its business in India.