Shares of Jack in the Box took a significant hit on Tuesday, sliding more than 4% as cautious investors distanced themselves from the burger chain ahead of its quarterly earnings report next week. This marks the second consecutive session in the red, signaling deep-seated concerns about the company’s long-term growth trajectory.

Anniversary Celebrations Amidst Market Woes Ironically, the slump comes as the company celebrates its 75th anniversary. In an attempt to lure customers back, Jack in the Box brought back its cult-classic ‘Hot Mess Burger’ after a decade. Despite a massive marketing campaign featuring a remake of the original 1980s-themed ad, the strategy hasn’t been enough to soothe Wall Street’s nerves.

The ‘Jack On Track’ Turnaround Plan Under its aggressive “Jack on Track” turnaround strategy, the company is downsizing to cut costs. Having already shut down 86 outlets in fiscal 2025, it now plans to close nearly 150 to 200 underperforming restaurants. CEO Lance Tucker highlighted that the recent sale of ‘Del Taco’ was a major step in simplifying the business model and reducing corporate debt, but the market remains skeptical.

Bearish Sentiment on Wall Street Retail sentiment on social platforms like Stocktwits has shifted to ‘extremely bearish.’ While analysts expect a revenue of $354.44 million on February 18, many retail traders fear the results could be a “nail in the coffin” for the stock, which has already lost 47% of its value over the last 12 months. With message volumes hitting record highs, all eyes are now on next week’s post-market report.