The 2026 Bengal Assembly election campaign is increasingly resembling a high-stakes theatrical performance. Moving beyond traditional rallies, candidates are adopting quirky tactics to strike a chord with voters. The latest to join this trend is Swaraj Ghosh, the BJP candidate from Saptagram, who surprised locals by turning into a professional sweet-maker during his campaign.

On Monday, while campaigning in the Bansberia Municipality area, Ghosh suddenly entered a local sweet shop. To the amazement of onlookers, he took charge of the frying pan, expertly making crispy Jalebis and shaping Rasgullas.

Emphasizing his roots, Ghosh remarked, “Being from the Ghosh community, I have a natural knack for handling dairy and sweets. After the results on the 4th, I will treat the people of Saptagram to hot Rasgullas. Even the opponents who are tearing our posters will be offered sweets.” While critics call it a ‘viral stunt,’ such grassroots interactions are becoming the hallmark of the 2026 polls, where candidates are leaving no stone unturned—or in this case, no sweet unmade—to win hearts.