Mumbai, April 29, 2025: In today’s fast-paced world, quick commerce apps delivering groceries to mobile phones in minutes have become indispensable. Leading the race are Zepto, Blinkit, and BigBasket, but Mukesh Ambani’s JioMart has emerged as a formidable contender. With its unique no-extra-fee delivery model, JioMart is challenging industry giants, offering a compelling alternative for cost-conscious consumers. But how does it stack up against Zepto and Blinkit’s lightning-fast services?

Zepto, Blinkit, and BigBasket promise deliveries in as little as 10 minutes, but they often charge additional fees—processing or handling charges ranging from ₹4 to ₹9 per order. “These hidden costs add up, impacting customers’ budgets,” notes Rahul Mehta, a Mumbai-based retail analyst. JioMart sets itself apart by charging only for the product, with no platform or delivery fees. This cost-saving feature has struck a chord with users, making JioMart a preferred choice for those prioritizing affordability over ultra-fast delivery.

However, JioMart’s delivery window of 10 to 30 minutes is slightly longer than its competitors’ 10-minute benchmark. Leveraging its vast network of over 18,000 retail stores, JioMart ensures quick delivery without relying on the dark store model used by others. “We focus on convenience and value for customers,” a JioMart spokesperson said. This strategy is gaining traction, particularly in urban areas where JioMart’s reach is expanding rapidly.

For consumers willing to wait up to 30 minutes, JioMart’s fee-free delivery offers significant savings. Those needing instant gratification can still turn to Zepto or Blinkit, albeit at a premium. As the quick commerce race intensifies, customer preferences for speed versus cost will determine the winner. JioMart’s blend of affordability and reliable delivery positions it as a strong player, reshaping the competitive landscape of India’s quick commerce sector.