New Delhi, April 4, 2025: After the ban on TikTok in India, the path of content creators changed. Earlier Instagram Reels filled this void, but now YouTube Shorts is also moving fast in this race. A new good news for content creators is that YouTube is preparing to bring TikTok-inspired features to its Shorts platform. Amidst discussions of a possible ban on TikTok in the US, YouTube is bringing new and great updates to capitalize on this opportunity. These changes will not only improve the user experience, but will also give creators a new platform to showcase their creativity. Let’s get deeper into these updates.

Video editing will get new vigor

YouTube Shorts is now upgrading its interface to make video editing easy and powerful. With the new features, creators will get the freedom to add and remove clips, make precise changes to their timing and add music. This update will prove to be a boon especially for those who depend on third-party apps. Rohan Sharma, a Mumbai-based YouTuber, says, “If these features really come, then we will no longer need external apps. Time will be saved and creativity will increase.” Apart from this, an automatic beat-syncing tool will also be launched, which will automatically add video clips to the beats of the selected song. This feature will eliminate the effort of manual syncing. Delhi-based content creator Priya Mehta says, “Syncing videos with the beat is the most difficult task. If YouTube automates it, then the look of our shorts will become professional.” AI stickers will increase attraction YouTube is bringing something new and fun for its users—AI generated stickers. With this feature, creators will be able to create image stickers by uploading photos from their camera roll. Not only this, they will also be able to generate desired stickers from AI by entering text prompts. Ajay Verma, a fashion vlogger from Bangalore, excitedly said, “I can make a photo sticker of my new jacket and put it in Shorts. It will give a personal touch to my content.” This feature will not only make the video attractive but will also give creators a new way to tell their story.

TikTok glimpse in templates

YouTube Shorts templates will also be more effective than before. Creators will be able to add photos from their gallery to the templates. Not only this, the company is also planning to include effects like TikTok soon. The special thing is that when a template is used, the original creator will get automatic credit. Sanjay Das, a tech expert, says, “This step will not only promote creativity but will also give the original creators their due. In this way YouTube is presenting the features of TikTok in its own way.”

Strategy to take advantage of TikTok ban

The sword of ban on TikTok is hanging in the US, and YouTube wants to grab this opportunity with both hands. With new features, the company is trying to attract TikTok users and creators. YouTube Shorts’ popularity had already increased after TikTok’s ban in India. Last year, Shorts had garnered over 70 billion daily views, and now these updates will make it stronger. Neha Gupta, a digital marketing expert, says, “YouTube is taking the right step at the right time. If these features become a hit, it can become the biggest alternative to TikTok.”

Fun for creators, but also challenges

These updates will bring fun for creators, but also raise some questions. Will it be easy to learn new tools? Will this platform give equal opportunity to small creators as well? Sandeep Mandal, an emerging creator from Kolkata, says, “The new features are good, but if the interface becomes complicated, it will take us time to learn. Hopefully YouTube will keep it user-friendly.”

What’s next?

These updates to YouTube Shorts are expected to roll out by the middle of this year. The company’s aim is clear—to establish its supremacy in the world of short-form content. In a country like India, where the number of young content creators is increasing rapidly, this change can prove to be a game-changer. So if you are also a creator, get ready—YouTube Shorts is now going to give you the fun of TikTok, that too in its own style.